Health is indeed your greatest wealth.
Lara, CEO/ Founder.
It started out as just a hike, no different than countless others I've taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: Combine wholesome ingredients such as fruits and nuts to create a food product that's tasty, healthy and convenient.

In that instant, in May 2000, LÃ?RABAR was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached.

The next step was to launch a company to market what would initially be five delicious LÃ?RABAR flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. I also assembled a sophisticated manufacturing arm...what amounted to be a Cuisinart and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them!

Thank goodness we have machines for that job today. After all, we're producing millions of LÃ?RABAR's every year. They are a healthy indulgence you can feel good about eating.

And "feeling good" is what it's all about. Believe it or not, I used to be a junk food junkie - until I discovered how natural foods enlivened my mind, body and spirit. A passion for healthy living soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.