History The MENA Investment Trade & Export Company, D/B/A Mineral Care USA, was founded in 1995 by Joey Gilbert. The company is the exclusive importer and master distributor of Mineral Care Dead Sea Products and Mineral Care Spa for the United States of America. Manufactured and packaged by Belmon Ltd in Israel, the US headquarters and main distribution center is located in New York City. MINERAL CARE Mineral Care is a generation of products specifically created to hydrate, nourish and restore the skin's vitality while helping to slow down signs of premature aging. The outcome of in-house research into the skin's constantly changing needs, Mineral Care provides you with a complete skincare regime based on Dead Sea Minerals and plant extracts valued since ancient times for their health-giving properties. The special attention paid to different skin types and age groups has resulted in unique solutions where advanced hypoallergenic formulations blend modern technology with time-proven beauty therapies drawn from nature. In addition to the unique qualities of Dead Sea Minerals and Salts, Mineral Care's remarkable complex includes Evening Primrose Oil, Borage Seed Oil and Olive Oil, as well as other plant extracts and natural oils, carefully selected for their potency in regenerating cells and promoting skin elasticity. Wheat-derived Liposomes are used for their uniquely effective role in transporting revitalizing ingredients to the deepest layers of the epidermis. MINERAL CARE SPA Mineral Care Spa offers high-performance beauty care in innovative skincare formulas based on the skin-beneficial properties of Dead Sea minerals combined with natural and aromatic oils. These effective, scientifically based contain pure aromatic oils, mineral-rich Dead Sea mud, Dead Sea minerals and salts, as well as precious moisturizing and nourishing agents. Based on the foundation of the original Mineral Care line, Mineral Care Spa is enhanced with essential elements such as green tea, artemia, a powerful marine extract, and vitamin C. These natural anti-oxidants are vital age-defying agents used for centuries. Designed to meet the standards of the finest, most exclusive Spas, Day Spas, Health Farms and Skin Care Centers worldwide, all products in the Mineral Care Spa line are available in both retail and professional sizes. Notable Spas carrying the line include Canyon Ranch in Las Vegas, NV,Skinthetics Spa of West Bloomfield, Michigan, Healthy Complexions Spa in Ft. Meyers, FL, Frederica's Desert Spa in Green Valley, AZ and the Four Seasons Hotel and Spa in New York City. This is an all-inclusive line, which features both cutting edge facial and aromatherapy body treatment products. The Mineral Care Spa line of products is designed to suit a variety of Spa treatments, including massages and body packs.