taken from www.petpromise.com More than ingredients... Total Nutrition Pets need nutrientsâ??not just ingredients. Every Pet Promise ingredient provides important nutrients without using byproducts or rendered protein. It Starts With Our Noâ??s Unlike many companies in the market today, we describe our products based upon what is not in our formulations. From the outset, we made a commitment to let byproducts be bygones. That meant eliminating the rendered proteins that have supplied the foundation for commercial pet foods for decades. Because of our new approach to pet nutrition, we selected each ingredient according to the attributes it would provide for our formulations. Real Natural Meat & Poultry as the Lead Ingredient in Every Product Every Pet Promise product begins with natural meat and poultry or fish sourced from animals that were never given added growth hormones or antibiotics. Nearly all other pet foods utilize meat or poultry meals and by-product meals to deliver the protein needed by dogs and cats. (Learn More) Pet Promise never includes recycled meats, or meat sourced from sickened â??downerâ?� animals. Why Our Ingredients Are So Important (Click here to learn more about our product safeguards) We do NOT use rice protein concentrate or wheat gluten. Our foods are made in our own factories. We use chickens raised on U.S. Family Farms that are fed on strict vegetarian diets, and are not fed any leftover pet foods. Our ranchers never feed their animals antibiotics or added growth hormones, and we refuse to use rendered chicken meal, meat meal or byproducts in our foods. This insures that the ingredients you are feeding your pets are pure and beyond natural.