Tnuva Food Industries supplies
the milk in the land of milk
and honey, and, as Israel's
largest food company, it has
no trouble keeping its dairy
and meat divisions separate.
Tnuva's dairy division
supplies fluid and cultured
milk products, butter,
soy-based drinks, and cheeses
throughout Israel. It markets
the Yoplait brand in that
country as well. The company's
other food divisions are major
processors and suppliers of
chicken, eggs, fish, meats,
frozen pizza, and deli items.
Tnuva's subsidiary, Sunfrost,
makes frozen vegetables. Tnuva
is owned by the original
kibbutzim and moshavim
(farming collectives and
cooperatives) that founded the
company.
During the past
year, Tnuva USA has been
setting the trend in the
kosher consumer marketplace by
rolling out a series of
premium 0 grams trans-fat and
low-fat dairy products. Thus,
the forthcoming Passover
holiday season presents a
unique culinary challenge,
with Tnuva seeking to minimize
holiday gorging by targeting
consumers who are looking to
enjoy a wide range of products
that are a delight for the
palate, yet light on the
waistline. |