Wellness believes that animals' nutritional needs always come first, even over cost. Wellness diets represent the most nutritious ingredients used in the correct proportions for optimum health benefits. Wellness seeks ingredients that they themselves would eat and that provide naturally occurring minerals, vitamins and antioxidants, in order to minimize the need for additional supplements. And, they do not use artificial colors in their foods, with natural preservatives used only in some of their treats and in limited portions.

Wellness Quality Assurance program maintains the strictest standards of food safety in the pet food business, one that exceeds Food and Drug Administration and Association of American Feed Control Officials standards for pet food. Wellness follows the same strict guidelines for pet food that are applied to food for people. They do so by mandating all of their suppliers to be in the F.D.A. HACCP (Hazard Analysis Critical Control Points) program, adhering to even more stringent quality criteria than required for pet food. Their manufacturing partners say that they are THE hardest to please – this is because, like you, Wellness won’t compromise on your pet’s health.